E-mail Newsletter Marketing
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E-mail Newsletter Marketing
What is e-mail marketing?
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:
* Sending emails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.
* Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately.
* Adding advertisements in emails sent by other companies to their customers.
* Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
E-mail Newsletter Marketing makes use of auto-responder to distribute information to potential customers at a relatively low cost.
Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them. The messages are automatically delivered to the people. This method is easy to track. An advertiser can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
Cost of E-mail Newsletter Marketing is only the cost of auto-responder. You can earn extra money by selling ad space on the newsletter.
Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100
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Cherie,
Nice blog. I found your link on Tammy’s message board. Newsletters can be so vital to a business. Great post.
Great stuff.
I just found your blog and love it.
Look forward to reading more.