Display Advertising and ROI

Posted on May 13th, 2008 by Cherie Ang

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What is Display Advertising?

Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items.

Display advertising uses static and animated images in standard or non-standard sizes called web banners as well as interactive media that might include audio and video elements.

What is ROI?

Return on investment (ROI), or sometimes just return, is the ratio of money gained or lost on an investment relative to the amount of money invested.

Return On Investment (ROI) on display advertising will be minimum as the most people will ignore the display advertisement that are display on the website. Display advertisement didn’t have any title or description about the product. You need to pay high price for the prominent position to display the advertisement. But people will ignore the advertisement. Therefore the ROI is very low.

Cherie Ang
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