Advertising on Mobile Devices

Posted on May 23rd, 2008 by Cherie Ang

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Advertising on Mobile Devices is also known as mobile advertising. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

Ad displaying mechanism:

* Seek to drive traffic to branded Mobile web sites
* Campaign-specific landing page information
* Click-to-call functionality
* E-mail capture
* Ability to send a text (SMS), picture, audio or video message (MMS) to the user directly from the phone.
* Mobile TV as privacy-friendly multimedia that are subject to Users’ choice.
* Mobile search as User-centric medium to override privacy concern.
* Personalisation of the advertisements, using any of name, age, gender, location and other data. This has the effect of increasing click-through rates and reduced inventory wastage.

Cherie Ang
Simple Work From Home Opportunity
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