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Paid Inclusion Search Engine Marketing

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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What Is Search Engine Marketing?

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

What Is Search Engine Marketing?, search engine marketing

Technorati Tags: What Is Search Engine Marketing?, search engine marketing

Tags: Internet Marketing, Search Engine Marketing by Cherie Ang
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