Cherie’s Profit Blog

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Paid Inclusion Search Engine Marketing

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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Pay Per Click Search Engines

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay Per Click Search Engines
- Google AdWords
- Yahoo! Search Marketing
- Microsoft adCenter
- Ask
- LookSmart
- Miva
- Yandex
- Baidu

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

Pay Per Click Search Engines, Pay per click, PPC, Google AdWords, Yahoo! Search Marketing

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Revenue sharing program

Revenue sharing is the sharing of profits and losses between the general partner(s) and limited partners in a limited partnership. More generally, it refers to the practice of sharing profits with a company’s employees, or between companies in a business alliance.

Revenue sharing program : Google Adsense Flixya

- Flixya 100% Ad Revenue Share Program
- The revenue share model offers 100% ad revenue to all contributing members.
- Choose to participate in earning the total revenue from ads that appear surrounding any video, photo or blog posting. It’s a quick and easy process!
- Upload or share your videos from YouTube, Google Video, Revver, Daily Motion, and other video sharing sites. Flixya also offers unlimited free image hosting for posting photos on Craigslist and Ebay or share your photo gallery with friends.
- Flixya is the only social network that pays you 100% ad revenue and our easy to use publishing and one-click media distribution tools, drive traffic and enable you to earn residual income from each piece of content that you contribute.
- Share your online videos, organize your photos or create and write a profitable blog.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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Contextual Advertising Networks

What is Contextual advertising?

Contextual advertising or targeted advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed to the user.

Contextual Advertising Networks

- Yahoo : Generate additional revenue by displaying ads related to the content on your web site.

- Google : AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content—ads so well-matched, in fact, that your readers will actually find them useful.

- Adversite : Adversite is a fast and easy way for website publishers of all sizes to display relevant contextual ads on their website’s content pages and earn money.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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Cost Per Action Network

What is the cost per action?

Cost Per Action or CPA (sometimes known as Pay Per Action or PPA) is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.

Direct response advertisers consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired action has occurred. An action can be a product being purchased, a form being filled, etc. (The desired action to be performed is determined by the advertiser.) Google has incorporated this model into their Google AdSense offering while eBay has recently announced a similar pricing called AdContext.

The CPA can be determined by different factors, depending where the online advertising inventory is being purchased.

Cost per action network
- Google
- Ebay
- Snap
- ViralyticsMedia
- Jellyfish

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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Advertising on Mobile Devices

Advertising on Mobile Devices is also known as mobile advertising. Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

Ad displaying mechanism:

* Seek to drive traffic to branded Mobile web sites
* Campaign-specific landing page information
* Click-to-call functionality
* E-mail capture
* Ability to send a text (SMS), picture, audio or video message (MMS) to the user directly from the phone.
* Mobile TV as privacy-friendly multimedia that are subject to Users’ choice.
* Mobile search as User-centric medium to override privacy concern.
* Personalisation of the advertisements, using any of name, age, gender, location and other data. This has the effect of increasing click-through rates and reduced inventory wastage.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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What Is Search Engine Marketing?

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

What Is Search Engine Marketing?, search engine marketing

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Affiliate Marketing Resources

What is affiliate marketing?

Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.

Affiliate Marketing Resources

- Keyword Tools: Target the specific keyword for affiliate program

Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
Wordtracker free keyword suggestion tool: http://freekeywords.wordtracker.com/
SEO Book Keyword Suggestion Tool: http://tools.seobook.com/keyword-tools/seobook/

- Domain Hosting & Domain Names: To promote affiliate programs using own website and domain name

http://www.networksolutions.com/
http://www.active-domain.com/
http://www.godaddy.com/gdshop/default.asp?&=

- Affiliate Networks: Manage the affiliate programs for hundreds or even thousands of different companies. They make it easier for you by combining payment from multiple programs into one check and by giving you one place to go to for management of your campaign

ClickBank: http://www.clickbank.com
Commission Junction: http://www.cj.com

- Email Auto Responders: Allow the owner to build a mailing list and send information to the subscribers.

GetResponse: http://www.getresponse.com/
AWeber: http://www.aweber.com/
FreeAutobot: http://freeautobot.com/

- Affiliate Marketing Forums: Get information about the affiliate programs

http://affiliate-marketing-forums.5staraffiliateprograms.com/
http://www.ewealth.com/
http://www.associateprograms.com/discus/index.php

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

Affiliate Marketing Resources, affiliate marketing, forums, autoresponder, affiliate networks

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Free Web Analytics

Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.

Data collected almost always includes web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics as needed. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

I use stat counter for my web analytics. This software is free and just put a code on every webpage. The stat counter will record the visitors’ details and display their information like where did the visitor come from, how long did the visitor stay on the web page, etc.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

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Social Media Optimization Is Free

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

As long as you have content on your blog, you can submit to the social bookmarking sites and blog search engines. This method is free.

Cherie Ang
Simple Work From Home Opportunity
6 FREE Home Business Ebooks Worth Over $100

Social Media Optimization Is Free, SMO, social bookmarking sites, viral marketing, blog

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